SUBSCRIPTION SERVICE "VOLKSWAGEN COMMERCIAL VEHICLES"

SUBSCRIPTION SERVICE "VOLKSWAGEN COMMERCIAL VEHICLES"

Project Description

Complex PR-support of Volkswagen brand Commercial vehicles in Russia: from writing press releases and organizing test drives to large-scale coverage of events of any caliber in the media. We managed to bring the brand into the leaders of the segment both by mentioning and by the number of publications. We created a wide pool of ambassadors from completely different segments of the brand's interest: from the chef of the most popular restaurants in Moscow to extreme sportsmen. Special attention should be paid to the PR support of the Trans-Asian expedition Amarok, the result of which is impressive: almost 300 publications with an advertising equivalent of more than 170 million rubles.

Клиент Volkswagen

Location

Tags PR