ARTISTRY presentation

19.03.2018

ARTISTRY presentation

19.03.2018

Project Description

October 10 at the art gallery "Red Hills" hosted a reception organized by the company Eventum Premo on the occasion of the launch on the Russian market a revolutionary anti-aging collection ARTISTRYTM YOUTH XTENDTM.
The ARTISTRYTM brand invited guests – celebrities and journalists from leading glossy publications, one of the most elegant places in Moscow to tell about the innovative exclusive technology and ingredients ARTISTRYTM YOUTH XTENDTM that can reprogram the future of skin, prolonging the life cycle of its cells.
In the welcome area, guests were invited to take part in master classes on creating exquisite jewelry of flowers – short veils and buttonholes. Greeted guests and created an atmosphere in the evening is an amazing Union of saxophone and harp group "Arfasound". The presentation was opened by Melissa Hanji, Brand Manager of the "Beauty" category of Amway, who stood at the origins of the collection ARTISTRYTM YOUTH XTENDTM.
Special guest of the event was the General Director of OOO "Amway" Richard Stevens, who spoke about the latest achievements of the ARTISTRYTM brand.
Leading the evening was the theater and film actor Olga Kabo, who shared with guests their experience of using the ARTISTRY YOUTH XTEND™
The culmination of the evening was the triumphant emergence of volumetric models of the main products of the Power System that symbolized the start of the start of sales of the collection YOUTH XTEND™ on the Russian market. After the presentation, guests were invited to experience zone where you can test products in the collection and consult on their application with expert Alexandra Shingles.

First I came to the event to explore and test a range of YOUTH XTEND™ friends of the brand – Katya Lel, Natalia Bochkareva, Ekaterina Strizhenova and Elena Borscheva.

This project won the statuette Golden Puzzle - the best project for the brand

Client ARTISTRY

Location Moscow

Tags Event

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